WINSTON-SALEM, N.C. – Salem College Athletics is pleased to announce the hiring of Eric James as the College's new Associate Athletic Director.

James brings a wealth of experience in athletic administration, facility and event management, strength and conditioning, coaching, operations, and leadership to Salem College. With more than decade of experience in sports management and administration, he joins the Salem Athletics staff after serving as the Assistant Director of Athletics Facilities and Operations at John Jay College of Criminal Justice in New York City.

In his new role, James will serve as a key member of the Salem Athletics leadership team. His responsibilities will include overseeing game day operations, serving as the department's Strength & Conditioning Coach, managing athletic facilities, coordinating with campus facilities and public safety departments, supervising athletic events, overseeing camps and clinics, assisting with corporate sponsorship initiatives, coordinating facility rentals, managing the Salem Athletics Booster Club, and serving as the sport supervisor for women's basketball and cheerleading.

"We are excited to welcome Eric to Salem College Athletics," said Director of Athletics Michael Williams. "Eric's extensive background in athletics operations, facilities management, event coordination, coaching, and leadership will have an immediate impact on our department. He is a relationship-builder who understands the importance of creating a first-class experience for our student-athletes, coaches, and campus community. His passion for collaboration and service aligns perfectly with our vision for the future of Salem Athletics."

During his tenure at John Jay College, James played a critical role in managing athletic facilities and operations, overseeing scheduling, event coordination, fitness center, facility rentals, and communication with public safety and facility personnel. He coordinated internal and external events, supervised operational staff and student workers, managed athletic construction projects, and helped generate 2 million dollars of revenue through facility rentals and partnerships. His commitment to organization, efficiency, and customer service helped create a positive environment for student-athletes and campus stakeholders alike.

In addition to his administrative experience, James brings a strong coaching background. He previously served as the Head Women's Basketball Coach at Medgar Evers College, where he was responsible for recruiting, player development, budgeting, strength and conditioning programming. Prior to that, he served as an assistant men's basketball coach, helping student-athletes develop both on and off the court.

James also spent nearly three decades working within the legal profession, developing exceptional organizational, communication, and problem-solving skills while serving in leadership roles with prominent law firms throughout New York City. His experience managing complex schedules, coordinating with multiple stakeholders, and maintaining operational efficiency will further strengthen the Salem Athletics Department.

Known for his leadership, collaborative approach, and commitment to excellence, James lives by the philosophy:
"If you want to go fast, go alone. If you want to go far, go together."

That mindset reflects the culture Salem Athletics continues to build as the department experiences significant growth in student-athlete enrollment, competitive success, and campus engagement.

As Associate Athletic Director, James will play an integral role in advancing the department's strategic goals while enhancing the overall student-athlete experience. His leadership will be instrumental in strengthening game day operations, expanding community partnerships, growing camps and clinics, supporting student-athletes, coaches, and ensuring Salem Athletics continues to develop a championship-level experience for all student-athletes.

Please join us in welcoming Eric James to the Salem College Athletics family.

One Salem. One Team. One Tradition.